Uniti Sweden, the manufacturer within the 100% electric, autonomous-ready city car Uniti One, has launched a crowdfunding campaign on UK-based platform Crowdcube. That is a unique opportunity for investors to lead to the success of a firm referred to as the “Tesla for megacities” by Business Insider.
The company surpassed its initial goal of raising 1,000,000 from much more than 1500 investors from 65 countries and has elected to improve the campaign to offer additional investors the chance to “own a part of the solution.”
The timing with the campaign correlates with a surge in interest for market-based approaches to deal with areas of worldwide costs rising. As Sir David Attenborough noted recently within the UN climate talks in Katowice, Poland, “if we don’t do something, the collapse your civilisations plus the extinction of much within the natural world is beingshown to people there.” Core to Uniti’s sustainable model would be to provide reductions in traffic congestion, urban pollution and carbon emissions while adding investment and jobs on the local UK economy.
“Uniti is built to dramatically disrupt the current vehicle ownership model, accelerate the transition to decontaminate transport, and help countries meet Paris climate targets with stronger economic growth,” said Uniti Chairman, Dr. Michael Molitor.
The goal of the actual crowdfunding effort should be to help accelerate Uniti’s market entry into the UK, where they will launch their 2-seat electric car in 2020. In October, the company announced its intent to determine a pilot production plant within the UK’s Silverstone Technology Cluster and has already shifted a lot of its electric vehicle R&D into the region. Funds raised will go toward supporting this ongoing vehicle development via the engineering team in Northamptonshire.
While the company boasts the support of key global partners for example Siemens and E.On, Uniti has found that raising a share of that capital needs via crowdfunding to get a great match for its community-driven brand DNA. “I thought i would make an investment in Uniti since i found something very compelling within the young, passionate team behind this company,” said former Qlik CEO Lars Bj?rk, a beginning investor while in the company. “They’re disrupting a proven industry and being bold really can make disruption successful.”
“It’s always great to determine innovative businesses, like Uniti, who have ambitious plans, a strong purpose and environmental impact seeking investment on our platform,” said Luke Lang, co-founder of Crowdcube.